Built by an artist,
for artists.
A master lash & brow artist's supply line, made with the care she puts into every client.
the chair
Meet Badmaa.
My name is Badmaa Buyan Landeros. After more than nine years as a lash and brow artist, I built Beutimi because I couldn't find supplies that met the standard my clients deserved — products I'd actually trust on my own work.
Every product we carry is one I personally use, test, and stand behind. Beutimi isn't a faceless catalog. It's an artist's line, built for artists who care about retention, comfort, and craft.
The story of a name
Badmaa is Tibetan in origin. My full nickname, Badamlyanhua Usan Mandal, means "Lotus flower."
Lotuses are symbols of purity because they rise from the mud unstained. Each evening they return to murky water, and at daybreak they open again — embodying strength, resilience, and rebirth. I see people the same way: we all have the capacity to emerge from darkness and bloom.
This resonates with my own journey through depression, anxiety, and panic attacks. Through those battles, I realized I wasn't alone — and that the beauty industry, for all its glamour, doesn't always take care of the people inside it.
Beutimi exists to change that.
"Promote compassion and positive energy, while empowering healing, calm, and lifelong growth."
Discover supplies made with the same care you give your clients.
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