★ The Craft Behind The Line

Every product began
as a problem on my own table.

Before Beutimi was a product line, it was five years of lashing with supplies that were not good enough. This is the story behind every adhesive, lash and tweezer we make.

01 · The Origin

Three problems I couldn't stop thinking about.

For years, I used adhesives from Amazon, Alibaba and small local brands. Nothing was good enough. So I started making my own, one product at a time, until everything on my lash table was something I could trust.

Retention that was not what my clients deserved. Fumes that bothered their eyes. Lashes so stiff and heavy that clients could feel them. Tweezers with the wrong tension, the kind that pull on the natural lash and damage what we are supposed to protect.

So I built my own.

Adhesive that let clients down

Short retention, strong fumes, and sensitivities that made the lash bed an uncomfortable place to be.

ii.

Lashes you could feel

Stiff bases, heavy weight and curls that did not hold. Lashes that worked against the artist and the client.

iii.

Tweezers that pulled

Bad tension and poor balance turn the smallest movement into damage. Precision is not optional.

By The Numbers

Made to perform in real lash rooms.

4–6wks

Retention

With fills every 2–3 weeks

1–1.5s

Drying Time

Fast and reliable for fans

30–50%

Humidity Range

Tested in humid and dry climates

68–73°F

Best Room Temp

Tested in Utah, California and Korea

02 · Built To Hold

The Adhesive System.

Great retention is not just the adhesive. It is a primer, an adhesive and a sealer made to work together. When you use all three, each step makes the bond stronger. Retention becomes a system, not a guess.

i.The Adhesives

Captivate & Essence

Captivate is our black adhesive. Essence is our clear adhesive: the same formula, without the black carbon. Both are made with ethyl cyanoacrylate, the most current bonding ingredient in the industry. They are water-resistant, so your clients can shower and wash their face the same day. The old "no water for 24 hours" rule does not apply to our adhesives.

ii.The Primer

Ready Set

Many primers strip the natural lash to clean it. Ours does not. Ready Set Primer is made with biotin, aloe and green tea, so it preps the lash for application and cares for the natural lash at the same time. It is gentle enough for every client, at every appointment.

iii.The Bonder & Sealer

Complete Bond

Complete Bond finishes the cure and takes the fumes out with it. When your client opens her eyes at the end of the appointment, they do not sting or water. That is what a good sealer does, and it is the step that makes the biggest difference in your retention.

When clients open their eyes, they don't get irritated. That's the point.

Badmaa

03 · Soft, Matte, Made For Fans

The Lashes.

Our FauxMink lashes are made from a soft mink cashmere fiber. They are vegan, cruelty-free and the softest lashes I have ever worked with. My clients, and my ambassadors' clients, all say the same thing: "I can't even feel them." Every lash has a matte finish, never shiny, so your sets look fuller and more defined.

Material

Vegan FauxMink

Finish

Matte Black · Dark Brown

Curls

C · CC · D · M · L

Lengths

5–16mm

Diameters

0.02 · 0.03 · 0.05

Curl Memory

Heat-tested every batch

Feel

Weightless on the lid

Fanning

Opens easily, holds its shape

★ The Artist's Picks

My top sellers, season after season: 0.02 CC in 11mm and 12mm. Artists try them once, then keep coming back for them.

04 · Tension Is Everything

The Tweezers.

A tweezer with the wrong tension or poor balance can turn a tiny movement into damage. Our tweezers have a fiber tip for a soft, steady grip, and every pair is hand-tested before it ships to you.

i.My Daily Tweezer

Loveself

The one I reach for at every appointment. Loveself is made for volume and mega volume, and it holds fans so cleanly that they open on their own. If you only buy one tweezer from us, make it this one.

ii.The Isolation Tweezer

On Point

On Point comes with a narrow or wide tip, and it is a little longer than most tweezers for a more comfortable grip. Clean isolation is the foundation of every beautiful set, and this tweezer makes it easier.

A great tweezer is the difference between protecting a client and damaging her. There is no shortcut to that.