★ The Craft Behind The Line

Every product began
as a problem on my own table.

Before Beutimi was a product line, it was five years of lashing — and five years of supplies that weren't good enough. This is the why behind every adhesive, lash, and tweezer we make.

01 — The Origin

Three things I couldn't stop thinking about.

For years before I built this line, I worked with adhesives sourced from Amazon, from Alibaba, from small local brands. Nothing was good enough. So I built my own — one product at a time, until the table I worked on was finally a table I could trust.

Retention that wasn't what my clients deserved. Fumes that irritated their eyes. Lashes you could feel because they were too stiff, too heavy. Tweezers with the wrong tension — the kind that pull on a client's natural lash and damage what you're meant to protect.

So I built my own.

Adhesive that failed clients

Short retention. Heavy fumes. Sensitivities and reactions that made the chair an uncomfortable place to be.

ii.

Lashes you could feel

Stiff bases, heavy weight, poor curl memory. Lashes that fought the artist and the client both.

iii.

Tweezers that pulled

Bad tension and poor balance turn the smallest motion into damage. Precision is a non-negotiable.

By The Numbers

Built to outperform the industry standard.

6–8wks

Retention

vs. industry standard 2–3 weeks

1–1.5s

Cure Time

Fast, reliable, fan-friendly

30–50%

Humidity Range

Lashed in humid & dry climates

68–73°F

Optimal Temp

Tested in Utah, California, Korea

02 — Built To Hold

The Adhesive System.

Retention isn't the adhesive alone — it's an adhesive, a primer, and a sealer designed to work together. Use all three and the bond compounds. Retention becomes a system, not a guess.

i.The Adhesives

Captivate & Essence

Captivate is our black adhesive. Essence is the clear — identical formulation, no black carbon. Both are built on ethyl cyanoacrylate, the most current monomer in the industry. It's water-resistant enough that the old "no shower for 24 hours" rule is a myth on our product. Clients can shower or wash their face the same day.

ii.The Primer

Ready Set

Most primers strip the natural lash to prepare it. Ours doesn't. Ready Set is formulated with biotin, aloe, and green tea — it primes the lash for application while acting as a serum for the natural one underneath. Safe enough to use on every client, every appointment.

iii.The Bonder & Sealer

Complete

Complete cures the adhesive instantly and pulls the fumes out with it. When your client opens her eyes at the end of the appointment, they don't sting. They don't water. That's the difference a proper sealer makes — and it's where the system gets ten times the retention of adhesive alone.

When clients open their eyes, they don't get irritated. That's the point.

— Badmaa

03 — Soft, Matte, Engineered

The Lashes.

Our lashes are mink cashmere — the softest material in the industry. Every client and every ambassador's client says the same thing: I can't feel them. Every fiber is finished in matte black, never glossy. Every set reads more defined, more dense.

Material

Mink Cashmere

Finish

Matte Black

Curls

C · CC · D · M · L

Lengths

5mm – 16mm

Diameters

0.02 · 0.03 · 0.05

Curl Memory

Heat-tested per batch

Feel

Weightless on the lid

Fan Behavior

Opens cleanly, holds shape

★ The Artist's Picks

My top-sellers, season after season — 0.02 CC in 11s and 12s. Pros reach for them, then come back for them.

04 — Tension Is Everything

The Tweezers.

A tweezer with poor tension or bad balance turns the smallest motion into damage. Every Beutimi tweezer ships with our FiberTip finish — handmade, hand-tested, factory-checked before it leaves us.

i.My Daily Tweezer

Love Self

The one I reach for every appointment. Built for volume and mega-volume sets — it makes hands so cleanly that the fan opens itself. If you only buy one tweezer from us, buy this one.

ii.The Isolation Tweezers

On Point

Available in both narrow and wider tips, and slightly longer than standard for a more comfortable grip. Isolation is the foundation of clean work — these are built to make it easy.

A great tweezer is the difference between protecting a client and damaging her. There is no shortcut to that.